RBI Registered NBFC · Since 1996

Kerala's Trusted Gold Loan Partner Since 1996

Instant gold, personal, consumer & Mahila loans at attractive rates, minimal paperwork — trusted by 1,00,000+ customers across Kerala.

Empowering Financial Futures Since 1996

Invest Gold & General Finance Pvt. Ltd. began in 1996 in Urakam, Thrissur, founded by a group of entrepreneurs with roots in Kerala's lending and chit fund sectors. Originally established as Invest Chit & General Finance, the company received its NBFC certification from the Reserve Bank of India in 2001 — a turning point that shifted our focus entirely to lending.

What started as a single office serving the Thrissur community has grown into a trusted financial partner for families across Kerala — offering gold loans, personal loans, Mahila loans, consumer loans, and fixed-return investment options like NCDs and Subordinated Debts.

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Our Vision

A future where financial empowerment transforms lives and communities.

Our Mission

To empower women and farmers with innovative financial solutions that promote independence and sustainable growth.

How We Work

No one-size-fits-all products. We take time to understand what each customer actually needs before guiding them through a simple, transparent process — clear terms, no hidden charges, strict RBI compliance.

0+Customers Served
0+Years in Kerala
0RBI Certified
What We Offer

Products Built Around Real Life

Four lending products, one trusted partner — each with flexible eligibility, minimal paperwork and competitive rates.

Popular

Gold Loan

Get Instant Cash Against Your Gold — Safe, Fast, Transparent

Unlock the value of your gold jewellery with a secure, hassle-free gold loan. Attractive interest rates, same-day disbursal and flexible repayment options.

Explore Gold Loan

Personal Loan

Fast, Flexible Personal Loans for Every Life Goal

A medical emergency, a wedding or a home renovation — quick approval, minimal documentation and repayment plans that fit your budget, for salaried and self-employed alike.

Explore Personal Loan

Mahila Loan

Empowering Women Entrepreneurs Across Kerala

Designed to help women start or grow a business, pursue education or achieve financial independence — with easy eligibility and supportive, subsidised terms.

Start Your Mahila Loan

Consumer Loan

Buy What You Need, Pay at Your Own Pace

From appliances to electronics and more, finance your purchases with simple eligibility, competitive rates and convenient EMI options.

Explore Consumer Loan
Investments

Fixed-Return Options That Show the Numbers

Secured, predictable instruments for investors who want steady income without market volatility. Available through private offer.

Secured

Non-Convertible Debentures

Fixed interest income with monthly or quarterly payouts, secured against company assets — a predictable way to grow savings without market risk.

  • Secured against company assets
  • Choose from defined tenure options
  • Monthly or quarterly payout
  • Transferable with company approval
Explore NCD Investment
Instant Estimate

Loan & Investment Calculator

Pick a product and get an instant estimate — gold loan eligibility, the EMI on a personal, Mahila or consumer loan, or the maturity value of an NCD, Subordinated Debt or Doubling Sub-Debt investment.

“How much gold do you have today? Let me calculate for you.
Invest Gold mascot ready to calculate
Product
Today's published Invest Gold rate — set by the branch
Eligible loan amount
₹2,76,000
₹3,68,000Gold value
75%LTV applied
₹0Total interest

* Indicative estimate only. Gold loan eligibility depends on appraised purity, weight and the prevailing gold rate on the day of pledge; LTV is capped as per RBI norms. EMI figures use the reducing-balance method. Investment returns are shown compounded yearly and are indicative — actual rates, tenure slabs and terms are per the scheme documents and confirmed at the branch.

Why Choose Us

What Makes Invest Gold Kerala's Preferred NBFC

From a single branch started in 1996 to a name families trust across Kerala today — here's what backs every loan and investment we offer.

01

RBI Registered NBFC

A fully regulated, RBI-registered non-banking finance company — every product follows strict compliance and fair-practice norms, so you're protected by more than just our word.

02

Serving Kerala Since 1996

What began as a single office in Thrissur has grown into a trusted network of branches reaching families statewide — the same values, now closer to you.

03

One Team, Every Need

From gold and personal loans to Mahila loans, NCDs and Subordinated Debt — a single trusted partner for both your borrowing and your savings goals.

04

Transparent Terms, Always

No hidden charges, no fine-print surprises. Every rate, term and repayment schedule is laid out clearly — track it all with our online live passbook on the mobile app.

RBIRegistered NBFC
10,000+Happy Customers
KeralaBranches Statewide
Customer Stories

Trusted by 10,000+ Families

Invest Gold Mobile App

Manage Your Loans Anytime, Anywhere

The Invest Gold Mobile App brings all your financial services together in one secure, easy-to-use platform. Apply for loans, manage your accounts, pay interest, track transactions and access our services from anywhere.

  • Apply for gold, personal, Mahila & consumer loans
  • Online live passbook with real-time balances
  • Pay interest and EMIs securely in a few taps
  • Branch locator, gold calculator and instant support
News & Events

What's Happening at Invest Gold

Branch launches, community initiatives and company milestones from across Kerala.

14 Aug 2026

New Branch Opens in Kunnamkulam

Our newest branch brings gold loans, Mahila loans and investment services closer to families in the Kunnamkulam region.

Learn More
28 Jan 2026

Mahila Entrepreneurship Meet, Thrissur

Over 200 women entrepreneurs joined our annual meet for sessions on business planning, credit readiness and growth funding.

Learn More
03 Jul 2026

Three Decades of Trusted Lending

From a single Urakam office in 1996 to a statewide network — a look back at the milestones that shaped Invest Gold.

Learn More
FAQ

Questions, Answered

Get in Touch

Reach Out — We're Ready to Help

Have a question or need assistance? Fill out the form and our team will get back to you shortly.

Corporate & Head Office Invest Gold & General Finance (P) Limited
Invest Complex, Urakam PO,
Thrissur, Kerala, India – 680562
Working HoursMonday – Saturday · 9:30 AM to 5:30 PM
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